Core Creative commissioned an illustration set for an animated HSE ad about Ireland’s new opt-out organ donation system. The PSA, shown online and on TV, highlights the opt-out process while maintaining a positive tone on this slightly sensitive topic.
With a focused two-week turnaround, momentum was kept high throughout.
This is my first project creating a storyboard for animation using this style – many thanks to Anita and Helena for their trust!
This is my first project creating a storyboard for animation using this style – many thanks to Anita and Helena for their trust!
The client chose options mostly from this storyboard, with select options from the other two storyboards.
A snippet of the ad, with a full version playable on Youtube.